The Market

KEY PLANT-BASED TRENDS 2023

Nutrition

Top driver of consumers choosing plant-based products. As with taste, consumers will not compromise on nutritional quality.

SUSTAINABLE

Companies are looking at innovative methods to utilise surplus/waste ingredients to create upcycled products. Consumers looking for transparency on sustainability issues.​

REGENERATIVE

Regenerative farming is one of the most effective ways to fight climate change, solve nutritional poverty and continue feeding the worlds population.​

FUNCTIONALITY

Producers are in the process of reformulating their products, mindful that customers will demand the same taste that was there prior.

British farmers and growers are some of the most innovative in the world. It’s vital we continue to invest in more sustainable agronomy systems and technologies to ensure we maintain our globally high production standards.

- Simon Naylor

PLANT BASED WHAT'S NEXT?

With a global shortage of pea protein and a consumer perception of soy protein as negative due to GM, sustainability and the environmental impact, food manufacturers and consumers are looking for the next plant-based protein/fibre delivered across multiple sectors.

With a 28% growth of plant based menu mentions in 2020 and plant based products now sitting across all day parts, there is an ever-increasing volume requirement.

Driven by the younger consumers with increased spending power in combination with a high repeat purchase; plant based is not going away.

Protecting the environment, products need to deliver sustainability and bioavailability. combination with a high repeat purchase; plant based is not going away.

Protecting the environment, products need to deliver sustainability and bioavailability.

With a 28% growth of plant based menu mentions in 2020 and plant based products now sitting across all day parts, there is an ever-increasing volume requirement.

Driven by the younger consumers with increased spending power in combination with a high repeat purchase; plant based is not going away.

Protecting the environment, products need to deliver sustainability and bioavailability. combination with a high repeat purchase; plant based is not going away.

Protecting the environment, products need to deliver sustainability and bioavailability.

THE PLANT BASED MARKET

GLOBAL FOOD INDUSTRY CHALLANGES

Tighter consumer budgets will reduce brand loyalty as people look to save on cheaper alternatives.

Not only are consumers becoming consciously aware of food air miles, but producers are also experiencing difficulties in long distance supply chains.

Companies worldwide are struggling to meet their Environmental, Social & Governance goals, with 2 in 5 organizations struggling with supply chain data.

The power of cabbage

CHOLESTEROL & HEART DISEASE
IMMUNE SYSTEM
BONE STRENGTH
DIGESTION
EYE HEALTH
NEURODEGENERATIVE DISORDERS
BLOOD PRESSURE & BLOOD SUGAR

CHOLESTEROL & HEART DISEASE

The Phytosterols present in cabbage can contribute to the reduction of bad cholesterol by blocking its absorption thus reducing low-density lipoprotein or LDL’s as they are widely referred to.

IMMUNE SYSTEM

Vitamin A, B6, C, K1 & U. Vitamin A, contribute to the maintenance of your eyes and help to promote a healthy immune system. Vitamin B6 is important for the central nervous system and Vitamin C maintains the normal function of your immune system.

BONE STRENGTH

Vitamin K contributes to bone health which reduces the risk of developing osteoporosis. Vitamin K2 contains menaquinone, cabbage is one of the few plant sources that contain K2.

DIGESTION

Amino Acid glutamine contributes to a healthy gut and in turn enables the body to prevent and heal digestive ulcers. Vitamin C is known to prevent and even treat certain infections. Dietary fiber helps the digestive system and is a natural remedy for many forms of constipation.

EYE HEALTH

Beta-carotene can contribute to the reduction of instances where cataracts develop.

NEURODEGENERATIVE DISORDERS

Anthocyanins and vitamin K help to maintain brain function and contribute to effective concentration. A healthy brain helps to ward off neurodegenerative disorders.

BLOOD PRESSURE & BLOOD SUGAR

Potassium is known to contribute to the healthy maintenance of blood vessel walls which are key in reducing blood pressure. Minerals such as iron, Manganese and Potassium contribute to the effective performance of the immune system and regulate blood pressure.